Six month ago I started a website called Android Magazine. I wanted to test how fast I could build a website concentrated on a niche. I picked ‘Android’, the mobile operating system by Google, as my niche. Because there were already a lot of English websites concerning this subject I decided to make a Dutch website. I was the first Dutch website solely focused on Android.

The Experiment
With my Dutch website about Android I would take posts and news from English websites and translate them to Dutch. Being the first website offering unique Dutch content about Android. Becoming a Dutch community about Android was not a priority as I know it takes a lot of time and work to build a good solid community. Android Magazine however does have a forum and provides the ability to post comments on articles.

The Result
After six months I got the following results:

• Constantly in the top 3 of the Dutch Google search results when somebody searches for ‘Android’.
• I have been on a nationwide Radio show as an Android expert.
• I have been invited to the Press Conference of the G1 (First Android phone) in Holland. And they gave me a test product to play with.

And here are some statistics which could be better but are not particularly bad:

• About 50 to 100 visitors a day.
• About $1 earnings a day from online advertising.

The relatively low amount of visitors could be because Android is still not available in Holland. When it becomes available to the public (probably February) I aspect an increase in visitors. This increase in visitors most probably will also increase my earnings.

I’m quite happy with above results. The fact that you can become an expert on a subject so easily is astounding. I would like to see more visitors and ad income but I suspect it’s just a matter of time before they start to increase. Maybe switching around the ads might also help.

I will update about this niche experiment in a couple of months when the G1 with Android has launched in the Netherlands.

This entry was posted on Friday, January 9th, 2009 at 8:37 pm and is filed under Niche experiment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.