Now I got your attention with this unexpected title let me reprashe: this book sticks. With lots of handy examples the Heath brothers show you how to make a message stick in their book Made To Stick. They use a very simple method they appropiately dubbed SUCCESS.
SIMPLE: Make your message simple. Lose the clutter (simple right?)
UNEXPECTED: When you don’t expect something your brain goes ‘huh’ making the just read text noticeable (just like the title of this post)
CONCRETE: Don’t try to fancy your message with expensive over complicated words. Make it concrete so people know what you are talking about.
CREDIBLE: Stick in some convincing stats or testimonials to make your point more trustworthy.
EMOTIONAL: Try to get the reader to imagine the point you are making so they can make an emotional connection with what you’re trying to tell.
STORY: Package your argument as a story. We humans are geared to stories. Movies, books, tv series, we like great stories. Actually… We love ANY story.
Try to follow as much of these above rules when creating a message and it’s more likely to be remembered by it’s receivers. Your message will be made to suck..ehh…stick!